Dodge has just added a new entry-level model to their Ram line-up. Typically, automakers try to outshine each other with plenty of gizmos and gadgets to warrant a heftier price tag and a power struggle between them. However, Dodge has taken an entirely different route with this new model, whose name has yet to be decided upon. For now, Dodge is choosing to call the new and affordable Ram by its code name "Adventurer." This new model was produced and targeted for the first time truck buyer who doesn’t want to settle for mediocrity. Dodge figures the Tradesman is sure to be a success so why not offer another low budget truck for the masses to swallow up whole.
"We know we have the formula right," said Ram Truck President and CEO Fred Diaz. "Now we just need a great name that promotes pride of ownership. This new Ram model will be an attractive alternative for a younger or first-time buyer looking for performance at an affordable price. Case in point, it will have more horsepower and a lower base price than our competitors? entry-level performance cars with the added benefit of versatility and capability."
In terms of power, Dodge has promised that the new "Adventurer" will borrow the same formula from the highly acclaimed 2011 Ram Tradesman recently revealed at the Chicago Show. This means we should expect to see a 5.7-liter V8 engine with an output of 390 horsepower and 407 lb.-ft. of torque tucked neatly underneath the truck’s massive hood.
The Dodge Ram 1500 "Code Name: Adventurer" will go on sale in the second quarter of 2011 at a bargain price of $23,830.
Hit the jump to read more about the Dodge Ram 1500 "Code Name: Adventurer".
Dodge Ram 1500 "Code Name: Adventurer" originally appeared on topspeed.com on Wednesday, 16 February 2011 22:00 EST.
Joseph Francis Nemechek III Ryan Joseph Newman Kyle Eugene Petty Floyd Anthony Raines Scott Russell Riggs
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