BMW design, has joined forces with Samsung to oversee the design of notebooks and phones. Bangle, you may recall, left BMW in 2009 after 17 years to focus on his own design projects.
According to Samsung, Bangle is operating as an outside influence on the design of their phones and laptops and will still work on his own projects outside of the company. The American designer set up Chris Bangle and Associates shortly after leaving BMW, and has been working on designing yachts and electronics ever since.
Samsung says the move is an effort to emphasize its new focus on the design of their electronics and move the brand upmarket. Samsung says it will set up a European design center specifically for Bangle and send 10 or so researchers from the company to work with him on new design ideas.
[Source: JoongAng Daily]Read | Permalink | Email this | Comments