Volkswagen is looking for ways to improve the dismal sales of its Spanish brand, Seat. Rather than simply shutting it down, officials apparently wants to use the brand to expand the VW Group's presence in emerging markets. Positioning Seat as a sporty alternative, Automotive News Europe says VW will bring the brand to China and attempt to move the automaker a bit upmarket from where it currently sits.
Currently, the Volkswagen Group is represented in China by VW, Lamborghini, Skoda and Audi. Those brands are doing well and Seat will need to quickly fall in line. If not, it be shuttered by 2015.
[Source: Automotive News Europe - sub. req.]Read | Permalink | Email this | Comments